BMW India and Ola have joined hands and signed a Memorandum of Understanding (MoU) to enter into a strategic association. The German luxury automaker is now the ‘Lux Category Partner’ for Ola. Ola ‘Lux’ is one-of-its-kind luxury car offering category that allows discerning customers to travel in premium vehicles. Ola will induct the BMW cars into its fleet across three cities (Delhi, Mumbai and Bengaluru) and the service will later be extended to more locations. Ola Lux is available for booking at a minimum fare of Rs. 250 and Rs. 20-22 per/km. The category also allows customers to book the cars on an hourly basis, via its Rentals feature.
Frank Schloeder, President (act.), BMW Group India said, “At BMW, we always look to the future. Our vision enables us to identify the trends in our business early on. The way people move is changing and this is also true for the premium clientele. Individuals want quick access to mobility without compromising on quality and comfort. We are confident that this association will be a game changer in the premium on-demand mobility segment in India. BMW is the most aspirational luxury car brand and through this association, an increasing number of customers will be able to relish the immersive BMW experience.’ Through this association, BMW vehicles will be available to Ola fleet operators with an extremely attractive offer. BMW India will also offer an all round solution that takes into account both pre and post sales ownership with maximum support throughout the vehicle’s lifecycle. Additionally, BMW Financial Services India will offer 100% financing for upto 4 years starting at low interest rates.
Pranay Jivrajka, Chief Operating Officer, Ola said, “We are delighted to partner with BMW, a brand synonymous with luxury in India. Through this partnership, Ola will strengthen its presence in the luxury mobility segment, an area that we believe has tremendous potential. With the inclusion of BMW cars in Ola fleet, our customers will now have an opportunity to travel in complete luxury at the click of a button. Together with BMW, we have come up with very attractive proposals for our operators that will enable them to enter the segment with ease. BMW India is providing a 360solution to Ola cab operators, which offers easy financing, aftersales support and assured buy-back for the car thereby securing their investment. For a better customer experience, certified BMW instructors will train drivers about the versatile capabilities, technology, safety systems and features of BMW cars in detail. We look forward to growing our association with BMW and taking the Ola ‘Lux’ service to a greater scale throughout the country.” The operators will also get an assured buy-back for the car on completion of the contract, thereby completely securing their investment. Features like driver details being displayed upfront, SOS buttons, Auto-Connect Wi-Fi, live tracking and seamless payment using Ola Money will continue.