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BMW India introduces luxury privilege program “Privé”

Snapshot: BMW India introduces a class apart experience for its select customers.

BMW India has introduced an exclusive luxury privilege program dubbed as “BMW Privé”, for its select customers. BMW group offered a first-of-its-kind program in the Indian automotive luxury segment, which gives unmatched benefits across travel, lifestyle, sports, adventure and special BMW ownership privileges throughout the world. The BMW Privé program is exclusively available to the first owners of BMW 7-Series, 6-Series, X6, M Cars and the Z4.


Commenting on this, Mr Philipp von Sahr, President, BMW Group India said, “At BMW, quality is paramount. Be it the vehicles we engineer, the services we provide or the experiences we deliver. Our pursuit of excellence drives us to nothing short of the very best. BMW Privé is a testament to this belief. Created to celebrate and cater to the discerning taste of our customers, it is a mélange of bespoke lifestyle experiences. This exceptional platform will be curated with hand-picked privileges on a regular basis, allowing our clientele to immerse themselves in true luxury.”

The program features four main categories: Bespoke Travel, The High Life, Grandstand and BMW Privileges.
Talking about the ‘Bespoke Travel’, this category offers special privileges across luxury hotels at various destinations such as Banyan Tree Hotels, Six Senses Resorts as well as numerous unexplored destinations in India. African Safari hosted by legendary South African ex-cricketers is also an extraordinary offering by BMW Privé.

When it comes to living in ‘High Life’, it boasts about the tailor-made products, distinctive lifestyle experiences and culinary delights with High-end brands like Judith Leiber, Suneet Varma, L’Occitane, Quintessentially Lifestyle Services. Moreover, indulging the customers in gastronomical delights at a number of Michelin star restaurants. 

Speaking of the ‘Grandstand’, it opens doors for the sports events like like Wimbledon, English Premier League and Formula One including the opportunity to meet and greet with international players. For individuals who relish a rush of adrenaline, exhilarating adventure packages are on the cards.

About the BMW Privileges, it offers BMW owners to select privileges like dedicated BMW Service Advisors for prioritised service, access to BMW international events like BMW Golf Cup International, BMW International Open, BMW X5 Multiday Tour in Namibia, BMW Motorsports etc. take customer-orientation to another level.

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