BMW India has delivered 7138 cars to customers in the calendar year 2017 till date. The German automaker has witnessed a sales growth of 17.3 percent during the period of January to September 2017 as compared to 2016. The foremost driving factor has been the 2017 BMW 5 Series which registered 38 percent of Year to Date growth in 2017. Since the launch of the new sedan, the company has recorded the best quarterly sales performance (third quarter).
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Mr. Vikram Pawah, President BMW Group India said, “This radical growth is a result of our all-round strategy, our resolute approach in its implementation and our absolute commitment to our customers and their needs. We are moving forward with a clear goal to be the best and set a benchmark in the industry in every aspect, with passion, performance and excellence. We are confident of continuing this momentum as we strongly believe, that leading the growth of the premium car segment in India is more important than anything, even more important than being just Number One.” In addition, BMW Mobile Studios, BMW Experience Tours, BMW M Performance driver training, BMW xDrive Experiences have been instrumental factors behind this growth.
“With the all-new BMW 5 Series, we expect nothing less. With this car, we have once again set the benchmark in all areas. The unique combination of elegant and dynamic design, intelligent BMW technologies and innovative control concepts in the all-new BMW 5 Series, brings together sporting agility, presence and comfort like no other vehicle. It therefore, promises to remain the most popular vehicle among Indian customers giving a new interpretation to Sheer Driving Pleasure”, added Mr. Vikram Pawah, President, BMW Group India. The all-new BMW 5-Series challenges the likes of Mercedes Benz E Class, Audi A5, Jaguar XF and Volvo S90 in the Indian market, while being priced in a range of Rs. 49.90-61.30 Lakhs (Ex. Showroom, India).