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BMW India ranks highest in customer satisfaction survey

Snapshot: J.D. Power Asia Pacific awarded BMW India for serving best after sales service to its customers

J.D. Power Asia Pacific recently awarded BMW India for ranking highest in its Sales Satisfaction Index Study 2013 and Customer Service Index Study 2013 in the Indian market. Interestingly, the luxury car segment was added for the first time in overall customer satisfaction survey and BMW succeeded to rank highest with 892 points on a 1000-point scale.

On receiving the awards, Mr. Philipp von Sahr, President, BMW Group India said, “BMW India is committed towards being the leading luxury car company with ‘Delighted Customers’, ‘Strong Partners’ and most important ‘Sustainable Leadership'. We are incredibly proud that BMW India has ranked highest in Sales Satisfaction and Customer Satisfaction in the Indian luxury car segment. As the strongest and the most trusted automotive brand in India today, BMW India will continuously focus on setting new benchmarks in the luxury car market. We offer our customers an unparalleled luxury experience with exclusively authentic premium products, world-class dealerships and high quality after-sales services.”

J.D. Power measures customer satisfaction on the basis of feedback received from premium car customers who visit authorised dealership service centre for regular maintenance and mechanical work within first 12 to 24 months of ownership. A total of 238 customers gave their feedback on five crucial parameters (listed in order of importance)- service quality, vehicle pick-up, service advisor, service facility and service initiation to rank the luxury automakers accordingly.


 

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