BMW Group is all set for the Auto Expo 2014 which will be held in Noida along with MINI branded cars at Hall No.15.
The company will strengthen its momentum in 2014 by spearheading ‘Sheer Driving Pleasure’ with powerful letters like ‘i’, ‘M’ and ‘X’. BMW India will unveil the BMW i8, the all-new BMW M6 Gran Coupe and the all-new BMW X5.
Below are the press conferences on 5 February 2014:
- BMW 5.20 pm
- MINI 5.40 pm
Mr. Philipp von Sahr, President, BMW Group India will address the press briefings for BMW and MINI and will share the market strategy in India for the year 2014.
The main highlight at the BMW Pavilion will be the introduction of BMW i8 where 'i' stands for visionary electric cars and mobility services, inspiring design and a new understanding of premium that is strongly defined by sustainability.
Apart from this, the company will also have on display the BMW 1 Series, the BMW 3 Series, the BMW 5 Series, the BMW X1, the BMW X3, the BMW Z4 and the BMW 7 Series.
While the MINI India will launch the MINI John Cooper Works in India with an exclusive range of John Cooper Works Accessories. The MINI pavilion will display MINI Cooper S, the MINI Cooper Convertible, the MINI Cooper S Countryman and the MINI Cooper D Countryman.