Bavarian auto maker BMW wants to boost the business figure of its electric cars by two-third. The organization is expecting to sell 100,000 electric vehicles within a year from now, as the luxury automaker is offering more and more battery operated vehicles.
As per a BMW official, the organization hopes to expand its delivery of completely electric and hybrid vehicles to around 60,000 units this year. The company has sold around 100,000 electric vehicles since 2013. To increase the number of sales, the German company is increasing the range of its completely battery powered i3 city vehicle by 50 percent this year. The i3 is the company’s absolutely battery operated vehicle, that sold only 25,000 units last year.
According to sources, the luxury car company has fallen behind its arch rival Daimler's Mercedes-Benz in terms of global luxury-car sales ranking. Furthermore, the company needs to grow the share of electric vehicles and hybrid models to between 15 percent and 25 percent of sales by 2025.
Recently the company was criticised for its lack of progress in the electric car segment while most of the other brands are concentrating on making vehicles in the same segment. Despite the fact that BMW has two full-electric vehicles to its name and a third in the pipeline, the German auto maker doesn't consider dispensing much of its assets towards the development of battery powered vehicles. Moreover, the i5 isn’t expected to hit the shores before 2021 – whereas, brands like Audi, Porsche, Tesla and Volkswagen will have many electric vehicles in their kitty. For example, VW has plans to introduce up to 20 electric vehicles by 2020 while Mercedes has plans to introduce up to 10 battery-powered cars by that time.