Cars in India | Autoportal.com
Select City

BMW & Mercedes Benz top online search for luxury cars in India, reports Google

BMW & Mercedes Benz top online search for luxury cars in India, reports Google

Snapshot: While, Jaguar and Audi secured the third and fourth spot in the online search charts.

- Comments    |    Write Comment

Tech giant Google Inc conducted a Trends report between January and August 25th to find out what the Indian consumers were searching for on the world’s most popular search engine when it comes to luxury cars. Turns out that consumers from smaller town such as Ludhiana, Coimbatore, Surat and Pune are driving the online search for luxury cars in India with BMW and Mercedes Benz emerging as the favourites at the top of the list. Tata Motors owned Jaguar and German automaker Audi were listed in the third and fourth spots respectively.

“With growing section of rich Indians especially from the young generation being targeted by luxury car companies, Internet is playing a small yet considerate role in decision-making process.” Google said in a statement.

According to the Google Trends report, BMW who were leading the search charts at the start of year, was found losing its momentum as it witnessed the lowest search interest for brand BMW in the month of May. Mercedes Benz on the other hand, continued to attract a large amount of searches during the year and finally peaked ahead of its competition keeping a significant edge in search interest over the past couple of months.

Tata Motors-owned Jaguar brand attracted a significant response online with most searches resulting from Coimbatore, Chinchwad, Chennai, Bangalore, New Delhi and Noida. Audi however, struggled quite a bit to attract search interest from smaller cities, with most searched emerging from metro cities including, Bangalore, New Delhi, Mumbai, Chennai and Chandigarh.

“With big brands looking to target emerging youth with launch of new models, their online presence and popularity is well going to be a key contributor to their larger success story.” Google said. 

Related car news

  • Pre-GST Offers and Discounts on Maruti, Hyundai, Tata & Mahindra Cars 29-06-2017 Davender Soni Pre-GST Offers and Discounts on Maruti, Hyundai, Tata & Mahi...
  • Toyota India Opens Driving School in Faridabad 28-06-2017 Mayank Toyota India Opens Driving School in Faridabad
  • New-Generation BMW X3 Unveiled; Sales start in November 2017 28-06-2017 Mayank New-Generation BMW X3 Unveiled; Sales start in November 2017
  • Hyundai India to be the Title Sponsor of Olympic Festival 2017 28-06-2017 Mayank Hyundai India to be the Title Sponsor of Olympic Festival 20...
  • GM India Exports First Batch of Chevrolet Beat Sedan 28-06-2017 Mayank GM India Exports First Batch of Chevrolet Beat Sedan
  • Ford recalls over 39,000 units of old Figo & Fiesta Classic in India 27-06-2017 Davender Soni Ford recalls over 39,000 units of old Figo & Fiesta Classic...


Helpline