The bavarian car maker BMW is all set to strengthening its root in India by focusing on the after sales service. To make the brand a customer centric one the bavarian brand made two important announcements. Firstly, it has inaugurated a state-of-the-art after-sales facility which is based in Pune, and secondly, an after-sales service campaign called ‘Be in Good hands’ was launched.
The after sales facility is named as Bavaria Motors, and it is spread over 1,35000 sq feets which includes 40 bays. The facility takes all the needed power from solar energy, and that’s not all, to provide world class after sales service the company has employed 110 workers who got intense training from its training centers of Singapore, Germany, Malaysia and Gurgaon.
BMW has taken another initiative which they have named as, ‘Be in good hands’. The campaign has been outlined by keeping a customer's requisitions at the core, which are Convenience, Cost, Time and Quality.
According to the President of BMW India, customers are at the heart of everything that BMW does. Purchase is only the beginning of a long lasting relationship that is nurtured at each step. With BMW, ownership is a rewarding experience throughout a vehicle’s lifecycle. ‘Be in Good Hands’ is a promise that completes the circle of ‘Sheer Driving Pleasure’. Flexible packages, full cost control, quick turn-around time and first-class service together provide complete peace of mind to the brand’s customers at all times. With BMW service offerings, BMW’s customers are always ready to take their BMW wherever they want, whenever they want.
Many services comprise the after-sales service campaign, such as complimentary pick-up and drop, it also makes sure that the BMW vehicle gets back on the road as soon as possible after a standard vehicle service. The vehicle is serviced within a span of few hours so that the customer has the freedom to make spontaneous travel plans without worrying about his vehicle’s servicing. a BMW application installed on customer service executive’s iPad, offers access to the whole service history of the vehicle and a range of transparent service packages that covers everything from maintenance, inspection and wear and tear. Periodic service campaigns are conducted across the subcontinent to make sure that a BMW is always ready to tackle any road. The fixed Price Offer helps BMW’s customers to get their vehicles serviced with selected work packages at any authorised BMW dealership.