The German automobile giant BMW has excelled ever since 2009 in its four year raid of the top position in the Indian automobile Industry. Its spectacular vehicles and dazzling designs have always tickled the minds of car enthusiasts and collectors. The very integrity and uniqueness of their style of cars is what makes them one of the most powerful car manufacturers in the industry who have captured the Indian market right now.
BMW along with its arch rival Audi, who is at second place right now, have always competed amongst each other and have always had close calls. BMW however has had more success in capturing and the attention of and alluring the Indian automobile consumer market. Audi has also been successful in beating its competitor Mercedes Benz. BMW has been able with its powerful strategic marketing system and targeted sales to substantially boost and spark consumer interest and drive sales growth through the roof. BMW and Audi have both initiated targeted marketing platforms to tackle the needs, visions and ideas of the higher class society in India, thus being able to capture massive attention on their products.
It is not just the targeted marketing systems that make BMW and Audi the best in the market. It is the mere fact that these two automobile manufacturers just simply make beautiful cars. Their final products are alluring and are a delicacy to look at. The sheer perfectionism that went into building cars produced by these manufacturers can be felt with the first impressions itself.
The amazing fact about these three car manufacturers is that they originate from the same nation – Germany. German automobile providers have been taking over the car industry for a long time and they try to continue to do so using their innovative, ingenious ideas. They have amazed the world of automobile enthusiasts by inventing some marvelous machinery and making massive advancements and taking big steps in the world of vehicle based transportation.
BMW and Audi will continue to dominate the Indian automobile market for a long time, considering their statistical performance in the past few years.