With 2016 witnessing BMW Groups’ centenary, the brand unveiled their first concept car of the year – BMW VISION NEXT 100. The celebration of 100 years of completion was set to focus on what lies ahead and explore how individual mobility might develop over the coming decades. And to answer this, the brand has come up with this concept and a mobility that will be completely effortless, comprehensively available and tailored to every customer’s individual preferences.
The BMW Vision Vehicle made its world debut at the Centenary Event in the Munich Olympic Hall exactly one hundred years after the company that is now known as BMW AG was first entered into the commercial register. About 2,000 guests from industry, politics, research, society and the media will be present, as will selected dealers, suppliers and employees. And after this, the Vision Next 100 Years will go on a symbolic World Tour entitled “Iconic Impulses” stopping in China, the UK and the USA.
After its Asian premiere in Beijing, it will travel to London, where the Vision Vehicles of the BMW Group’s British brands – MINI and Rolls-Royce – will be unveiled. Its last port of call will be Los Angeles, USA, where BMW Motorrad will add its Vision Vehicle to the collection to complete the quartet of brands.
At the Centenary Event in Munich, Mr Harald Krüger, Chairman of the Board of Management of BMW AG said, “At the BMW Group, we are always on a quest for the best solution. It’s part of our DNA. It’s also the spirit of our collaborations, a recurring theme that permeates our corporate and leadership culture. We have demonstrated on many occasions throughout our history that we are capable of learning fast and taking bold steps”. Krüger further went on saying, “Future mobility will connect every area of people’s lives. And that’s where we see new opportunities for premium mobility.”
The BMW Group has now made its vision for the future a reality – with the BMW VISION NEXT 100. This vehicle combines coupé-type sportiness with the dynamic elegance of a sedan – but rather than being an anonymous transport machine, it is a highly customised vehicle that is perfectly tailored to suit the driver’s changing needs.
Speaking at the centenary, Adrian van Hooydonk, Head of BMW Group Design, said “If, as a designer, you are able to imagine something, there’s a good chance it could one day become reality. So our objective with the BMW VISION NEXT 100 was to develop a future scenario that people would engage with.”
The interaction between the driver and the vehicle is managed by Alive Geometry, Boost and Ease modes that also offer a choice of driver-controlled or vehicle-controlled operations, and the interior of the vehicle changes to suit the mode of travel. In Boost, the entire vehicle focuses on the driver, offering the support needed to maximise the driving experience – for instance by indicating the ideal driving line, steering point and speed. Ease mode sees the interior transform: the steering wheel and centre console retract; the headrests turn to the side, and the seats and door trim, merge to form a single unit so that the driver and front-seat passenger can turn towards each other.