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BMW unveils new logo for elite segment models

BMW unveils new logo for elite segment models

Snapshot: The new logo will be seen in some of the most premium upcoming luxury cars like the BMW 7 Series, BMW i8 and the i8 Roadster.

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BMW has unveiled a new logo which has garnered some interest already. The new logo will be seen in some of the most premium upcoming luxury cars like the BMW 7 Series, BMW i8 and the i8 Roadster. This logo will also highlight the company’s new and elite model lineup featuring an expanded luxury lineup.

According to BMW, the new logo resembles the company’s confidence, passion and the gift for getting the future of automobiles into the present day. The new logo is also apparently targeted at a specified group that is accustomed to taking a lead and choose a free and independent path in life.

The history of BMW logo started around a century back when the first logo appeared as the company’s entire name spelled out as “Bayerische Motoren Werke”. The new black and white logo will be used on the exclusive models from company’s elite portfolio. In simple words, the flagship models will get this logo.

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