The German luxury automaker, BMW unveiled a new strategy that will focus on achieving further advances in electric vehicles, autonomous driving and to develop new services in the field of premium individual mobility. Following its sixth record-breaking year in succession, the BMW Group has revealed initial details of its new strategy. With its Strategy NUMBER ONE > NEXT, the world’s leading provider of premium products and services for individual mobility is setting out the framework to shape change in the automobile sector.
Commenting on the Annual Accounts Press Conference in Munich, Harald Krüger, Chairman of the Board of Management of BMW AG said, “Throughout its 100-year history, the BMW Group has always reinvented itself. As a pioneer of new technologies, the company has shaped change, within both the industry and the world of mobility. We are setting the standard with our Strategy NUMBER ONE > NEXT, both now and in the future. We will lead the BMW Group into a new era, one in which we will transform and shape both individual mobility and the entire sector in a permanent way.”
Under the banner of BMW iNEXT, the BMW Group brings new forms of automated driving and digital connectivity together with a new generation of electric mobility, lightweight construction and trailblazing interior design that will set new standards for the customer’s mobility experience.
We know, the leading role of BMW i in terms of development is already being reflected in the increased scale of electrification in other models. The current plug-in hybrids are in their third generation and are technological market leaders. With the fourth generation, the electric range will be extended. Development of the fifth generation, which will bring further progress in all areas is already underway.
This technology transfer is the basis for the plug-in hybrid BMW iPerformance models. From 2016 onwards the BMW Group will have seven models in its range, which will be either purely electrically powered, like the BMW i3, or feature a combination of combustion engine and electric motor as plug-in hybrid solutions.
To further extend its lead in the field of automated driving, the BMW Group will be transferring these technologies to other models during the coming years. New sensor technology and more powerful software will allow rapid progress to be made in the field of automated driving; the BMW iNEXT will set a new benchmark in this area.