Chevrolet India has joined hands with Amazon India - country's leading e-commerce portal - for the bookings of the upcoming Trailblazer SUV. Apart from letting customers book the Trailblazer at the company showrooms, bookings for the premium SUV will begin on October 21, 2015 at Amazon India. The Chevrolet Trailblazer makes its debut on Amazon India beginning today, where customers can get all the information regarding the vehicle.
Commenting on the association, Mr. Arvind Saxena, President and Managing Director, General Motors India, said, “The Chevrolet Trailblazer is a powerful car and it needs a powerful introduction. That’s why we are partnering with Amazon India, to change the way consumers can purchase a car. This is a first of its kind promotion for premium vehicles in the booming Indian e-commerce space and will enable us to create an entirely new and unique experience for Chevrolet Trailblazer customers. The evidence for e-commerce is compelling: around 65 million consumers in India will buy online this year against around 40 million in 2014. We found that many of our customers already refer to online platforms before they buy a vehicle, especially in the premium segment, and this new approach makes buying a Chevrolet car an even more consumer friendly process.”
”We are very excited to make this offer available to our customers across the country. As the digital economy grows in India, customer buying habits are changing too and we continually look for opportunities to transform the way India buys and the way India sells. This is a perfect example of that effort,” said Amit Agarwal, Vice President and Country Manager, Amazon India. Customers can book their car at a nominal booking amount on Amazon with an option of 100% booking amount refund in case they change their mind. The Chevrolet Trailblazer’s online bookings received on Amazon.in will be fulfilled by the nearest dealership. The American automaker hasn't disclosed any specific launch date for the Trailblazer SUV, but it is believed to be launching in a few days in the country.