Bridgestone India forays into two-wheeler Tyre segment
Snapshot: Bridgestone will expand its tyre product under the brand Neurun
Bridgestone India, a group company of Bridgestone Corporation, today announced its foray into the two-wheeler tyre market in India under the brand ‘NEURUN’ for motorcycles and scooters. The Company is known for manufacturing tyres for Passenger Radials and in the Truck, Bus and Off the Road tyre segments.
While speaking on the occasion of the national launch, Mr. Kazuhiko Mimura, Managing Director, Bridgestone India Pvt. Ltd. said, “Bridgestone globally is one of the leading two-wheeler tyre manufacturers, a major OE tyre supplier to major motorcycle manufacturers in the world, and was a former sole tyre supplier to ‘Moto GP’, the world’s highest motorcycle racing category with ultra-high performance two-wheeler tyre.”
Speaking further on the launch, Mr. Mimura added, “The launch of two-wheeler tyre brand ‘NEURUN’ is a big leap for us towards achieving our strategic expansion plan of catering to a high volume market and a wider audience reach. Our entry into the ever growing two-wheeler market in India will facilitate us in providing a wider product range and services to our customers. We are looking forward to this exciting new phase and hope to expand with the subsequent growth in the market.”
India is one of the largest automobile markets in the world making it a leading consumer for tyres. Two-wheeler is the most dominating segment of the Indian automobile market in terms of volume sales. The two-wheeler category is growing at CAGR of 8.5% in India with an estimated 150 million number of two-wheelers on the road which is the testimony of the huge potential of tyre demand.
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