A report from Bloomberg, suggests that, all is not well in the land of Bugatti, as the ultra premium auto manufacturer struggles to sell its remaining lot of 40 Veyron supercars. Currently, Bugatti has over 84 million USD worth of Veyrons still sitting unsold in the inventory. And the brand has made an announcement that they won't move forward with a new model until all of the remaining 40 Veyrons are sold.
Production of the Veyron started back in 2005 and was limited to just 300 units. While all of those models have been sold out, the more recent and much expensive- Grand Sport has not flying off the shelves. As out of the 150 car production cap, 40 Grand Sports are yet to be claimed.
John Hill, Bugatti’s sales director, told that he is confident that all of the Grand Sports will be sold within 12 months, and that would be much harder to do if prospective buyers have any idea of what the car’s successor will be like. That moment can’t come too soon, considering we can’t wait to see what’s next.
For finding the customers, Bugatti is planning a handful scheme ‘Dynamic Drive Experiences’ throughout the North America and Europe. The program will give potential buyers the opportunity to drive the Veyron on closed airport runways. The program will provide an opportunity to almost 20-25 select customers every weekend.