Carzonrent has acquired 120 Mercedes-Benz C-Class luxury sedans, making it the single largest corporate fleet deal in the country. The latest addition of 120 Mercedes-Benz C 220CDI cars makes Carzonrent the only brand with such a large number of luxury cars in its fleet. Rajiv Vij, Managing Director, Carzonrent, took the formal handover of the luxury sedans from Eberhard Kern, Managing Director & CEO, Mercedes-Benz India.
The increasing affluence of young Indians, coupled with the strong emergence of the young aspirational customer groups who want the highest levels of comfort and luxury, has led to a huge surge in demand for luxury cars. The emergence of such a trend has been an impetus for customer focused companies such as Carzonrent, which has witnessed a robust demand for luxury travel from their high net worth clients. Keeping this burgeoning demand in mind, Carzonrent would be investing Rs. 100 crores in the year 2014-15 to further strengthen its luxury car fleet.
Eberhard Kern, Managing Director & CEO, Mercedes-Benz India said, “Mercedes-Benz has been the most preferred luxury car brand for top notch corporates across the globe. In India, the growing preference for Mercedes-Benz products by exclusive customers who prefer luxury and comfort on their travel is a strong reaffirmation for the brand’s immaculate equity. Carzonrent’s preference for Mercedes-Benz cars for its exclusive clientele resonates the trust in the Mercedes-Benz brand, which entails safety, reliability, competitive cost of ownership and unmatched residual values that the products offer. We are glad to witness the increasing growth of these customer groups who lead a global lifestyle, are widely travelled, have a taste of luxury and are evolved in their preference.”
Rajiv Vij, Managing Director, Carzonrent said, “The personal ground transport segment in India is going through an exciting phase and has seen an exponential growth in recent years. Buoyed by the growing affluence amongst travellers, we have witnessed a significant growth in demand for luxury cars in rented personal transportation. Being a thoroughly customer focused brand, and the leader in this segment; we want to continue our growth momentum and create an unsurpassable luxury experience for our exclusive clients. Mercedes-Benz was the right fit in terms of a similar customer oriented approach, coupled with strong brand equity and reliability. It is with this objective that we have now added 120 Mercedes-Benz C-Class units, which will increase the premium and luxury fleet size to 800 cars and also expand our reach throughout the country. We expect the upswing to continue as people are looking for a car rental experience that exemplifies luxury and exclusivity.”