Leading tyre maker CEAT today announced its entry into the luxury tyre segment with the launch of 'Czar'. The Czar range of tyres are CEAT’s premium offering to the Sports Utility Vehicles radial tyre market. The tyre range boasts of panther paw like blocks that provide the car a better grip during off-roading and give it remarkable cornering stability and uniform wear while treading the road.
CZAR is available in two variants, the All-Terrain (A/T) and the Highway Terrain (H/T), each with a unique quality of its own to perform in different conditions. The All-Terrain variant is best suited for off-roading and makes an excellent accessory for the most popular SUVs, such as the Audi Q5, Toyota Fortuner, Mahindra XUV 5OO and Safari Storm. While, the Highway Terrain variant has the distinctive ability to be used for highway driving as well as its exceptional off-roading applications.
Along Czar, the company also launched the Gripp LN Tyre for the premium passenger car segment. The Gripp LN comes with CEAT’s trusted Grip and Durability benefits as well as special comes with the 'Noise Reduction Technology' that makes the car quieter at all speeds. This range is well equipped for the likes of passenger cars such as the Ford Figo and the Honda City iVTec. The Low Noise property has been certified as per European certification ECE 117 and IDIADA.
Commenting on the launch, Mr. Nitish Bajaj, Vice President- Marketing, CEAT Ltd. said, “India in the past few years has witnessed a tremendous surge in sales of ultra-premium and luxury class of vehicles. With the launch of the Czar and Gripp LN series, we would like to extend CEAT’s quality and assurance to these segments of the market. We at CEAT are committed towards enhancing the high standards in quality and continue to improve product offerings throughout 2014.