Chhota Bheem, India's most loved animated character, joins the leading two-wheeler manufacturer, Honda Motorcylce & Scooter India Pvt. Ltd. (HMSI), for promoting responsible riding and road safety.
Honda's initiative to promote safety riding amongst kids in a fun manner, as educating young minds on road safety in an effective way of spreading message to their family. Therefore, Honda saw perfect synergy & brand fitment in Chhota Bheem who is the role model of not only kids but entire family. Chhota Bheem with his friends in Dholakpur village, conveys all the aspects of a superhero like - strong values, might, courage, discipline or learning.
'Honda Safe Riding with Chhota Bheem' will soon be organized in 11 cities across India where Chhota Bheem will encourage and interact with kids and people at large. The national inaugural event at Delhi will be followed by Jaipur, Indore, Lucknow, Bhubaneswar, Kolkata, Chennai, Bangalore, Ahmedabad, Greater Noida and Nagpur.
"As HMSI expands in production capacity, the school responsibility of the company is getting bigger. HMSI has further built it's commitment towards road safety by associating with Pogo and Popular character Chhota Bheem. Honda together with Chhota Bheem shall spread the message on importance of road safety across the country", said Mr. Keita Muramatsu - President and CEO, Hodna Motorcycle & Scooter India.
Road safety among kids will provide an opportunities for kids to learn safety riding tips, meet 'Chhota Bheem' and get clicked with their favorite Super hero. Fun and interactive activities like understanding road sense in CRF 50, painting competitions etc. will spread the message of road safety through fun times with family.
"Safe riding is Honda's priority worldwide and in India too. Research showed us that not just 73% kids between 4-14 years but also a high percentage of parents regularly watch Chhota Bheem. Hence, it was an obvious choice for Honda to align with POGO & we are delighted to welcome Chhota Bheem. With his lively presence, Honda eill spread road safety message forward among kids and their families", said Mr. Y.S Guleria, Vice President - Sales & Marketing, Honda Motorcycle and Scooter India.
All Honda dealerships will carry new POP material for spreading road safety message amongst kids suitably supported with free distribution of Road safety education material in schools. The company will also run a Chhota Bheem TVC on Pogo to spread road safety message backed by aggressive digital media campaign.
Juhi Ravindranath, Vice President, Ad Sales, SOuth Asia, Turner International India Pvt. Ltd. said, "POGO is excited to partner with Hondatwo wheelers on this noble initiative. Chhota Bheem's immense popularity and admiration with kids and parents only help us reinforced the message of road safety.