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Chinese brand Geely launches Lynk & Co, a new car brand

Snapshot: According to sources, the first car under the new Lynk and Co brand is likely to be an SUV called the 01.

The Chinese brand Geely has launched a new car brand, named as Lynk & Co. According to Reuters, Geely has launched this brand codenamed as "L", aiming at the budget segment in order to compete with brands like, General Motors and SAIC Motor Corporation. This step eventually would help Volvo, a brand acquired by Geely six years back, to concentrate on just the luxury segment. The brand will launch its first vehicle based on Complex Modular Architecture (CMA) platform, which was created by Geely and Volvo combinely.

According to sources, the first car under the new Lynk and Co brand is likely to be an SUV called the 01. The 01 will set out a significant part of the visual dialect for the new brand. According to the Geely's design director Peter Horbury, who was once responsible for styling for both Volvo and Ford, you can expect the forthcoming group of "four or five" models to incorporate a similar design, including the fender mounted headlights and the shark's fin detail at the back of the vehicle. The design identity is based around the themes of “personal,” “respectful,” “new technology,” and “dark”.

The Lynk & Co 01 will be bigger than the XC40, an SUV from Volvo on similar platform. The 01 will be 175.1 inches long and 72.7 inches wide and will sit on a 106.6-inch wheelbase. It would be powered by both three- and four-cylinder petrol engines, with a four-cylinder diesel being considered for some non-U.S. markets. The company is also planning to bring the SUV with a three-cylinder hybrid engine.

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