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Citroen India: Why does it make sense?

Citroen India: Why does it make sense?

Snapshot: PSA Group enters again in India, but this time with Citroen. Scroll down to know about company's first model to launch in India.

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PSA Group is going to enter again in India with its footsteps to be printed with Citroen. Yes! It Citroen will soon make its way and by saying soon mean on April 3, 2019, is the brand launch. Indian passenger car market has witnessed many changes since the last decade and a decade before this one. Introduction of entry-level hatchbacks and then compact sedan and now compact SUV are more of a coming as an eye puppy for the buyers. The year 2019 has started with a bang of launches. And now, Citroen is ready to make its presence and is likely to launch a C-segment SUV as its first offering from its stable for the Indian market, which is likely to be C5 Aircross SUV.

And there are many out there thinking whether it is going to make sense for the French brand to do well here. PSA group thinks that India is an important market to make its presence. And being the fastest growing market, it is the best place for the brand to introduce its product. For the future prospects will also see the feasibility for their hybrid and electric products.

Dimensionally, the C5 Aircross is 4,500 mm long, 1,840 mm wide and stands tall at 1,670 mm, riding on a wheelbase of 2,730 mm. It is based on Groupe PSA EMP2 platform that also underpins the DS7 SUV and that’s the reason the C5 Aircross seems huge in size, close to any large SUV. Moreover, the Citroen C5 Aircross has bagged the World Car Of The Year (WCOTY) design award.

Coming to the interiors, the dashboard will get a dual-tone touch, where AC vents are split type placed on it. In terms of features and safety, the new Citroen C5 Aircross will be well packed such as 8-inch touchscreen infotainment system, a 12.3-inch digital instrument cluster, steering-mounted buttons and automatic climate control, airbags, hill-hold assist, smart headlamps, blind spot detector, etc., to name a few. These features would be offered from the model’s driver’s assistance list.

The new Citroen C5 Aircross is powered by a 1.2-litre three-cylinder petrol engine that would crank out 128 bhp of maximum power with 250Nm of top torque and a bigger 1.6-litre four-cylinder petrol unit that develops 176 bhp with 250Nm, while the diesel engine offerings would include a four-cylinder 1.5-litre engine that belts out 128 bhp with 300Nm of torque and the top-end variant would get a 2.0-litre motor that belts out 177bhp with 400Nm of top torque. With these power package Citroen will offer a 6-speed manual and for the high-end variants would get an 8-speed automatic transmission. The company is already manufacturing these drivetrains from the Hosur facility for export purpose.

The first reason behind Citroen’s launch and not Peugeot in India is that PSA has already attempted twice with Peugeot but failed and the second reason is that the Indian market is boom for such brands, though they are late by launching it now and the company's product range gets a funky design along with a good range of feature list. That makes sense for such brands to come here, as the passenger car market is complicated as well as competitive; So, Citroen having an ability to adapt to the Indian market, could do good in this market.

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