Cleveland CycleWerks India has launched the Cleveland Ace Deluxe and Cleveland Misfit in the country with the Ace Deluxe priced at Rs 2.24 lakh and the Misfit tagged at Rs 2.49 (ex-showroom, Delhi). Launched amid the festive season, the Ace Deluxe will be the first bike to be available for retail, whereas prospective customers will have to wait till next month for the Cleveland Misfit. Though, deliveries for both the bikes will begin from November.
Cleveland CycleWerks is planning to expand its dealership network in the country. It has already finalized dealerships in 10 major cities and is hopeful to set-up 30 outlets by the end of this financial year. The company is however targeting 40 cities. For the current financial year, Cleveland aiming at 600-unit sales, which is gradually wants to expand by 100-200 per cent in the next two years.
Coming to the Cleveland Ace Deluxe, it is a modern-classic scrambler that features circular fuel tank, wide handlebar, round headlamp, wide handlebar and a long single-piece seat. On the other hand, the Cleveland Misfit is a café-racer style bike that comes with a tear-drop fuel tank, round headlamp, a raised handlebar and a single-piece café racer seat. Both bikes derive power from a 229 cc, air-cooled, single-cylinder, 4-stroke engine that belts out maximum power of 15.4 bhp at 7,000 rpm along with peak torque of 16 Nm at 6,000 rpm. Transmission duties are handled by a five-speed unit with a final chain drive. This engine is claimed to return an impressive fuel economy between 30-35 km/l. The suspension set-up on both the bikes comprise USD forks in front and a twin coil-spring shock absorbers at the rear.
Braking power is derived from 298 mm disc brakes at front with two-piston calliper and a 210 mm rotor at the back with a single-piston calliper. Both bikes come equipped with 17-inch wire-spoke aluminium wheels and MRF or CEAT tyres wrapped around it. Cleveland CycleWerks India has set-up a facility in Pune with an annual production capacity of 40,000 units. Both the bikes currently have very low level of localisation, around 6 per cent, though the company plans to increase it to 30-40 per cent in future.