The German luxury car maker Mercedes-Benz yet again expanded its network by opening a new high-tech dealership called the 3S in Coimbatore, Tamil Nadu. It is located in the heart of the district on Metupalayam road. This is a very effective way of Mercedes to strategically increase its consumer base, and popularity. The brand new 3S Sundaram Motors showroom was inaugurated by the managing director and CEO of Merdeces-Benz India, Mr. Eberhard Kern and the Executive director of Sundaram Motors, Mr. Sharath Vijayaragahvan.
Mr. Eberhard Bern quoted that, the company was very excited to launch the new cutting edge 3S showroom in Coimbatore. He also said that, a promising facility like the 3S will be able to provide a mesmerizing experience to their highly valued customers who already own or planning to own a tri-edged star (the Merc logo). The region of Coimbatore has seen a very optimistic intensification and demand for luxury cars in a few years, since there wasn’t an actual authorized Merc facility there, it was hard for customers to get their hands on one. But now the new 3S showroom will help the customers to gain easy access to the cars since they have their own dealership to walk into, in their own neighborhood.
The main aim of the luxury giant was to reach out and pull in people, in a rapidly growing quarter like Coimbatore, and give them an experience of a lifetime. Sundaram Motors and Mercedes-Benz have been in a long lasting business relationship, which has helped them understand the wants and needs of the car loving customers. Mr. Eberhard also said that the company is very confident in providing a unique experience to each and every Merc client.
He further said, the company stated ‘2013 is the year of offensive’ during the unveiling of the E63 AMG in India. He revealed that this is just one of the offensive strategies of Merc to increase sales and pour-in clients, who love powerful cars with a sense of class. Adding the E 63 AMG to the existing battalion is definitely a plus point for Merc in a luxury car demanding place like Coimbatore.