It would not be wrong to say that Dianese may alone be responsible for the most lives saved in biker crashes. For all of you who don't know Dianese, the company started in 1972 is the leading manufacturer of the safety apparels for two wheelers. From its humble beginning 42 years ago, the company is finally sold to an investment firm, Investcorp, fetching a whopping $162 million, while Mr Dainese, will retain a minority stake in the business alongside Investcorp.
Lino Dainese, the founder of this motorcycle safety apparel business, is credited for practically inventing this genre. Today, Dainese is considered one of the most revered and sought after names in motorcycle safety. Dianese forayed into the safety business by manufacturing gears for motorsports, but subsequently diversified its product range and today provides protective gear for road and racing use, as well as for use in winter sports, biking and horse riding.
Lino Dainese, founder and President of Dainese, said; “It was hugely important to us to find the right partner in this period of strong development for the company. I believe that Investcorp’s proven track record, global presence and network will support the company’s continued international expansion and product innovation. I also believe that their support will enable me to refocus on my passion, driving forward technological advances in our product line and, in particular, the D-Air system.”
In addition to the safety apparels, Dianese also provides protective helmets through the AGV brand name, and is the manufacturers in the motorcycle market. Dainese is a market innovator and is credited for inventing gears like back protectors and knee sliders, in its state-of-the-art R&D technical center, D-Tec, where it studies crashes.
Hazem Ben-Gacem, Head of Investcorp’s European corporate investment team, said; “We are honored to have the trust and confidence of Mr. Dainese and to be the custodian of this exceptional business that Mr. Dainese has built over 40 years ago. Dainese is an iconic brand with a track record of leadership in a multibillion dollar market. It is exactly the type of company we look to invest in: a founder managed successful business looking for a partner for the next phase of growth. We look forward to working in partnership with the current management team, and Mr. Dainese, to consolidate Dainese’s deserved reputation as an innovator and to strive to increase its penetration into new markets.”