Nissan's low cost car brand Datsun has now officially announced to use Nissan Motor India dealerships to sell its cars in the country. The first Datsun car to be launched is the GO hatchback, which will go on sale in early 2014.
Vincent Cobee, Global Head of Datsun, said: “Selling the Datsun GO and future Datsun models through Nissan Motor represents a natural evolution of the company’s operations in India, which are well recognized in the market. We are excited about launching the iconic Datsun brand in India and look forward to bringing a growing range of bespoke, locally-produced products and high level services to our customers.”
Cobee said that after the launch of the Go hatchback, the company will launch a range of Datsun cars. Datsun Go+ MPV and Sedan are two products to be launched in several emerging markets including India. Datsun Go hatchback made its global debut in India earlier this year, while the Sub-4 meter Datsun Go+ MPV was unveiled at the Indonesian Motor Show.
Using Nissan's existing dealership network in spite of creating a new will help the Datsun brand reach faster to buyers. Based on the Nissan Micra platform, the Datsun Go hatchback will be as spacious as Micra. Powering the Datsun will also be the same 1.2-litre petrol mill, found on the Micra petrol version, however, it will be tuned to offer better fuel efficiency. The power is transmitted to front wheels via a five-speed manual transmission gearbox.
Expected to be priced below Rs. 4 lakh, the Datsun Go hatchback will compete against the likes of Maruti Alto 800, K10, Chevrolet Spark and Hyundai Eon.
Also Read- India bound Datsun GO+ MPV Unveiled