Nissan's recently revived budget brand- Datsun has officially entered the Russian market with the introduction of Go hatch-based sedan 'on-DO'. The car's name comes from the Japanese word 'Do' that means 'Way' and 'Moving', and the Russian word 'On' for 'He' signifying 'car's strength, performance and masculinity.' While you may have a hard time finding anything 'masculine' in it, but from pictures you can easily spot its relation with the 'Granta' from the Renault-Nissan-Lada group.
The on-DO is underpinned by the same platform used in the GO hatchback, with the sedan featuring refreshed exteriors and interiors. If compared with the GO, the on-Do features more squarish headlamps, a larger-stretched out 'D-cut' grille, fog lamps (missing on the GO), safety side strip, evident character lines and a larger glass area for better visibility.
The new sedan is 4,337 mm long, 1,700 mm wide and 1,500 mm tall, featuring a large boot capacity of a whopping 530 litres. And the power comes courtesy of Granta's 1.6-liter petrol mill rated at 87 horsepower.
"Today, Russia is our company's 5th largest market in the world. In the next three years, we are aiming to triple our sales here - with the goal of doubling market share. And we expect the Datsun brand to contribute as much as one third of total sales. By drawing on our company's 80 years of manufacturing and technical expertise - and by leveraging the engineering skills, market knowledge, and production capabilities of our Alliance partner, AVTOVAZ - we will deliver a Datsun line-up for the 21st century. And these cars will be fully in touch with the needs and preferences of Russian drivers".
According to company, the car will be priced below 400,000 Rubles (approx. INR 6.80 lakh), with detailed prices to be released closer to the start of sales in the mid of 2014, through an initial network of 25 fully-branded dealerships that will be joined by further 75 outlets within the next two years. Since, the sedan is specially designed for Russia, the chances of the on-GO coming to India in the near future are quite less.