It was coming; eventually our part of the land was going to be mature enough for an iconic brand like Benelli to arrive our shores. Benelli is the oldest of the Italian exotics motorcycle manufactures, going back more than a century. It started back in 1911 and has been a huge name in Motorcycle racing arena for years.
DSK on the other hand is riding high on the success of their collaboration with Hyosung. The DSK-Hyosung venture has been growing rapidly since DSK took over from Garware and has achieved spectacular sales within short time. With new launches to cover a wide segment with Hyosung, DSK seems to know the Market sentiment pretty well.
DSK-Benelli has brought 6 models to India which will be coming through the CKD route though the first lot is expected to arrive as CBU. Benelli, also a famous shotgun Manufacturer has a portfolio, which is full of absolutely gorgeous and capable motorcycle, the TNT series of motorcycles is considered to be one of the most capable and incredibly beautiful street naked’s ever designed while the BN series of bikes are nimble and fun to ride.
Benelli, through years, has shifted through much ownership, but currently under Qianjiang Group from China, Benelli is steadily starting to catch up to its old glory. The DSK-Benelli collaboration is a milestone for the Indian Motorcycle Industry.