The EcoSport is a car manufactured by a legendary American automobile manufacturing company, Ford. It was launched in India on the 25th of July 2013, and has fared well in the Indian automobile market till now. Last month the crossover helped Ford grow their sales number by 7%. The brand sold 11,065 units combined with domestic and exports in the month of August, this was a steady increase in rate when compared to last year Augusts’ value of 10,352 units. 3,057 vehicles were exported last month which is an increase when compared to 2,512 vehicles of last year’s same month, so the growth rate was registered by 22%. Adding to that, the domestic sales for the month were 8,008 automobiles which is a 2% rise contrasted with last year’s August value of 7,840.
The vice president of Sales of Ford India, Mr. Anurag Mehrotra had something to say, he said, that the brand is thankful and grateful to the Indian consumers for the positive response they gave to the crossover EcoSport. Despite the difficult times the automobile industry is going through, Ford has managed to record the second highest monthly sales figure of the year 2013. He further said that, Ford has been true to its Global Brand Promise and will continue towards providing the citizens of India with, Safe, Green and Quality elements that the people always expect and prefer.
He concluded by saying, Ford appreciates the consumers’ patience as the company works towards meeting the never-ending demand for the brand’s vehicles, and he is extremely thankful for the people’s continued support and faith. With the recent success, Ford India has also inaugurated 2 new facilities in Kochi and Solan, which is part of the brand’s plan of aggressive expansion. Including the new ones, Ford now has a total of 265 sales and service facilities across 142 cities in India.