We have been uploading a tsunami of EICMA news lately, no doubt we motorcycle lovers look forward to EICMA year to get the most dope for our passion than any other automotive show on the planet. In order to get our newer viewers, the ones who are young and passionate or the ones who would like to know more, we thought let's talk about the show as a whole, so that we can get them up to speed with the nits and bits of the Automobile World.
EICMA (Esposizione Internazionale Ciclo Motociclo e Accessori), or the Milan Motorcycle Show is an annual trade show in Milan, Italy featuring motorcycles. The limited company EICMA is the marketing tool of Confindustria ANCMA, the National Association of Bicycles Motorcycles and Accessories, through which Italy consolidates its role on the international scene.
EICMA organizes the International Motorcycle Exhibition , in Milan: is the only platform in the world capable of illustrating all the different aspects of the two-wheeler world. It is amply confirmed as the world event that attracts most visitors, trade and press so much so as to guarantee a higher visibility than any other event of this sector.
In 2014, EICMA will celebrate its first 100 years. The Exhibition and the city of Milan, together with Italy, boosts a vision of present and future which confers prestige and shows two-wheel vehicles as the protagonists of a new concept of mobility, as well as continuing to inspire a strong deeply-rooted passion. This mix of elements adds up to a trade exhibition that fulfils both B2B and B2C objectives, enabling producers to reach a wide and highly diversified target. An important forum and meeting point, capable of presenting themes that go well beyond those strictly relating to two-wheelers, and focused on the requirements expressed by society as a whole, even through contaminations with other sectors.
Traditionally EICMA has been the launch pad for almost all big Italian Motorcycle Manufacturers, and when we say that, the names like Ducati, Aprilia, MV Agusta, Bimota comes to mind. Over the years this event has become the Biggest and the most Important Motorcycle show on the planet. With almost all, major or not so major manufacturers, coming all guns blazing with their model line up previews for the upcoming year, EICMA just becomes the Holy land for everything motorcycles for the motorcyclists around the globe.
Our EICMA Coverage -