Rolls-Royce has started development programme for the eighth generation of the Rolls-Royce Phantom. New images of the all-new aluminium architecture being engineered at the Home of Rolls-Royce in Goodwood shows how well the project is advancing and how the new Phantom is taking shape. This all-new hi-tech aluminium architecture will underpin the new Phantom, which arrives in 2018, as well as all other future Rolls-Royces.
“To paraphrase Mark Twain, reports of Phantom’s death are greatly exaggerated,” said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars. “The huge level of demand for Phantom VII, which we will fulfil well into 2017, clearly demonstrates that the Rolls-Royce customer and patron of true luxury will accept no compromise when considering the purchase of a super-luxury motor car, and will not be seduced by mass-luxury brands. I am proud and excited to confirm that a new Phantom is on the way – and it will be a contemporary and beautiful Phantom befitting of its role as the flagship of global luxury." In the meantime demand for all four models of the current Phantom VII has remained strong since the announcement in February of this year that it will be replaced.
All 50 of the final Phantom Coupé and Drophead Coupé Zenith Collection cars have been sold out. In addition they and their trusted Rolls-Royce dealers around the world are requesting further Bespoke Collections and one-off examples of the pinnacle Phantom limousine before the line closes on 31 December 2016. In recognition of this demand, Rolls-Royce is developing highly-individual cars which will be offered in order to satisfy demand well into 2017. Just to add to your knowledge, Rolls-Royce would launch its first ever SUV - the Project Cullinan - in 2018.