Talk of the Entertainemnet and Las Vegas comes to the mind immediately. Known as the Entertainment city of the world, Las Vegas, situated in Nevada, U.S., is a hub for people looking for all sorts of entertainment. But that's not the point here, as we are talking about the most entertaining thing in the automotive world and that is the Motorsports, F1 to be particular.
Las Vegas had a short stint with the F1 when they hosted the Grand Prix 32 years ago organized at the Caesars Palace parking in the year 1981 and then in 1982 again. And if the dictator of the F1 is to be believed, Las Vegas can very well on the course to host the F1 again, since the F1 returned at the U.S shores in the 2012 season with the inaugural race hosted at Austin, Texas.
"There's a million countries that would like to have an F1 race, but they can't afford it." said Bernie Eccelesone, Commercial Director, Formula1, to The Independent recently, "Las Vegas wouldn't fall into the latter category, but while not exactly a country unto itself, it is apparently at the top of the former list," he added.
1981 Las Vegas race
Legendary F1 track designer Hermann Tilke, who also designed the Indian F1 track, reportedly visited the city, looking forward to design a track passing through the famous Las Vegas Strip. According to a British newspaper, negotiations to bring Formula One back to Vegas after a 30-year absence is in advanced stages. Interestingly enough, till 2010, U.S was not hosting even a single race and now, 4 races are in-line, including the Canadian, Texa, Vegas and Mexico GP.
“Vegas would be a great place for a Grand Prix and it is one of only two cities in the States that does not have to worry about cannibalising a market, since every weekend is a big weekend with a different crowd. The other being New York.” said Tavo Hellmund, the entrepreneur who founded the US Grand Prix in Austin. Hellmund is also be responsible for bringing F1 back to the Mexico City next year, after a gap of 23-year.
But, the road to gather the audience will not be easy for Bernie, who has been trying to bring F1 back to Las Vegas for more than 20 years now. The reason being, NASCAR and IndyCar, which command major interest among the U.S crowds, as they are home grown. Infact, IndyCar viewership is 5% more than the F1, which added 1.7 million audiences last year, to increase the cumulative TV audience to 11.5million.
Whatsoever may be the outcome of the talks, Vegas certainly holds the infrastructure and charm to pull in the audience.