Auto manufacturer's obsession with Bollywood celebs ain't new as several superstars have been endorsing various brands for quite a long time. Shah Rukh Khan has been with Hyundai for over a decade now. India's leading automaker Maruti Suzuki recently hired Ranveer Singh to shoot a TVC with him for the Ciaz sedan. Fiat India roped in Gauhar Khan for Avventura TVC, while ace comedian Kapil Sharma was the salesman for Honda Mobilio. And, now the latest entrant in the club is the multi-talented and extremely versatile Actor Farhan Akhtar who is on-board as the brand ambassador of Ford Figo Aspire sedan.
The 'Rock on' & 'Bhaag Milkha Bhaag' fame actor was clicked at Palm Beach Road in Navi Mumbai by our friends at Motorbeam, while he was shooting for the first TVC of Ford Figo Aspire. With production being already commenced at Ford India's new Sanand plant in Gujrat, the compact sedan is expected to be launched within the next couple of months. In the spy-shots, Farhan can be seen on the driver's seat in the production-ready Figo Aspire sedan. It would mark Ford's entry into the sub 4-metre sedan segment with the likes of Maruti Swift Dzire, Honda Amaze, Hyundai Xcent and Tata Zest already there. For your information, the Figo sedan was unveiled in concept form at 2014 Indian Auto Expo.
Ford Figo Aspire would be offered in both petrol and diesel guises. In petrol guise, it would be launched with an updated 1.2L engine, which would be paired to a 5-speed manual gearbox. In addition, there will be a more powerful 1.5L engine for the range-topping variant and it would be linked to a dual-clutch 6-speed automatic transmission. As for the diesel guise, it would come loaded with a 1.5L diesel engine, mated to a 5-speed manual transmission. Ford India, apart from the Figo Aspire sedan, would launch Figo facelift, New Endeavour SUV and Mustang sportscar in the country in 2015.