Fiat Chrysler Automobile’s Jeep, the authentic and original 4x4 SUV brand, which has been enrapturing customers worldwide since 1941, revealed its new brand mark in India today. Jeep has launched a website in India, which is currently in a pre-launch state, which will offer the first glimpse to customers and fans of its bestselling models – the Grand Cherokee and the Wrangler Unlimited – and positioning the brand ahead of its official reveal in India in February.
Speaking on this occasion, Mr Kevin Flynn, President and Managing Director, FCA India, said, “It gives us immense pride to launch this iconic Jeep brand in India. Today, FCA embarks on a new expedition in the Indian market and we hope this significant milestone will help us to firmly establish Jeep in India right from the start.”
“The new Jeep brand positioning on the website reflects an ambition to expand the marque’s global footprint while staying true to its legacy. Stay tuned to experience more about this exciting brand’s arrival in India in the coming months.”
Apart from the curtain raiser website, potential customers can engage on other digital platforms – such as Facebook, Instagram and Twitter – to explore the brand and learn more about the new models. The iconic American manufacturer will be showcasing its model line-up for India during the Delhi Auto Expo 2016 from February 5, 2016.
The Jeep lineup on the website consists of Grand Cherokee, Grand Cherokee SRT, and the most loved model by the Indians “Wrangler Unlimited”. With the launch of the website, we believe the official brand launch can be anytime soon.