Ferrari, the Italian luxury sportscar marquee, has re-entered India with the opening of two new dealer outlets in the country. The two authorized dealerships are located in National capital Delhi and financial capital Mumbai. The company considers India as a "strategic market" for its operations. The company will resume selling its vehicles in the country by the end of first quarter of 2015.
Ferrari had last year severed ties with the Shreyans Group that was its exclusive distributor in India. "Ferrari has announced the appointment of two new dealers in to extend its official presence in India, a strategic market for the company," Ferrari said in a statement. The company enjoys a passionate and enthusiastic following in India and is firmly committed to providing a class-leading sales and after-sales service in the country, it added. Ferrari had entered India in 2011 and had appointed Shreyans Group as its official importer in the country. Last year, it ended association with the Indian importer as the customer complaints rose.
Earlier Ferrari was selling its range of models including the Ferrari California, 458 Italia and 599GTB Fiorano in India, which were priced between Rs 2.2 crore and Rs 3.4 crore. The company would provide a stiff competition to other luxury sports automakers such as Porsche and Lamborghini with its exquisite and premium cars, now available at its official dealerships without any hassle.