The brand name Apple is the easiest recognized name in the world, its logo, a monochrome apple with one bite taken, appears on numerous products, on Mac computers and laptops, on iPods and iTunes, and recently on the most popular items iPhone and iPads. This powerful brand in computer and music system has now joined another well known brand in the car industry, the Italian car manufacturing giant, Ferrari to deliver a marvel car, incorporating both their strengths. It is disclosed now that Apple’s senior management member Eddie Cue has joined the Board of Ferrari to work and strengthen the collaboration further.
A new car model from Ferrari, “TT” was unveiled in March at, “Geneva Motor Car Show” showcased the result of this coming together of two giants, Apple and Ferrari. The car has a four wheel drive and has the latest voiced based command control technology from Apple, called “siri eyes free,” technology. By using Siri the driver of the car need not take his eyes off the road or use his hands to fiddle with the music and information system attached to the dash board. Both information and entertainment systems in the car operate on “Siri Eyes Free” system. It makes possible for the driver to select and play songs, write and read texts, get reminders for appointment and give vocal directions while keeping his eyes on the road. He need not glace at the screen of the system. To help the drivers to concentrate on road the technology make the screen blank. The driver can activate “Siri Eyes Free” system by pressing a button placed on the steering wheel.
The back seat passengers are not forgotten either. Two Mini iPads are fixed in front of the back seats at suitable distance. These are incorporated in the back rests of the front seats and help the rear seat passengers to watch movies, surf the net or simply play latest videogames.
“TT” is the first example of collaboration of two giants, Ferrari and Apple, each leaders and trend setters in their own field. It will be interesting to watch further developments as new models are introduced to the market.