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Ferrari design challenge aimed at car of 2040

Ferrari design challenge aimed at car of 2040

Snapshot: Ferrari organized a design contest to imagine the design aesthetics of one of its cars might look like in 2040.

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Brand like Ferrari has always been obsessed about the design of their product and the design language is much harder to predict and Ferrari organized a design contest to imagine the design aesthetics of one of its cars might look like in 2040. Some 50 schools were considered in the first round  to present their interpretation for the 2040 Ferrari and now the list has been cut down to four.

The students began working on their Ferraris of the future in October 2014 and a year later, the 12 finalist models, three from each school, arrived in Maranello. This marked the start of the trickiest phase in the competition: choosing the winner! Or rather the two winners as there are two prizes. The designs presented here from multiple angles, ranging from the realistic to the fantastic, and while some were rendered in black, silver, or white, naturally most were imagined in the marque's signature red.

The winner will be awarded the Premio Speciale by popular choice. The Gran Premio, however, will be selected by a jury that includes Sebastian Vettel, Paolo Pininfarina, and musician-collectors Jay Kay (frontman of Jamiroquai), and Nick Mason (of Pink Floyd fame). The finalists are the College for Creative Studies in Detroit, Hongik University in Korea, Hochschule Pforzheim in Germany, and the ISD-Rubika in France and the winner will be named on January 15.

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