Italian marquee Ferrari has inaugurated its first Tailor-Made Centre in the Asia Pacific region in Shanghai, China and to celebrate the occasion the company has presented two special tailor-made flagships - the Ferrari F12 Berlinetta Polo and the Ferrari FF Dressage.
The Ferrari F12 Berlinetta Polo has been essentially, developed for the racer boys and hence, comes been decked in a Bianco Italia Opaco exterior with navy blue racing stripes on the hood - to signify power and speed. The two-tone styling continues on the inside as well and it gets blue and white leather seats, with contrast stitching and blue carbon fibre trim.
The Ferrari FF Dressage on the other hand, caters to a more mature audience and hence, gets a Black Piano Nero exteriors and a bespoke cabin with saddle brown leather upholstery. The front seats get a grid-pattern sewing style, which makes the seats “comfortable and composing” according to the company. Both the special V12 models wear the ‘Year of the Horse’ logo on the steering wheel and the centre console.
Commenting on the occasion, Edwin Fenech, president and CEO of Ferrari, Greater China said, “Each Ferrari is unique. Ferrari’s customisation tradition began in 1950s when the brand just started. The Greater China is the second largest market for Ferrari, the Tailor-Made service will provide top-class services to our exclusive customers with unique luxurious experiences, perfectly meet the growing demands of more creative personalisation among Chinese customers.”