Fiat Avventura's first TVC with Bollywood starlet Gauhar Khan goes on air with two hash tags - #boringisdead and #LiveAlive. The crossover SUV is expected to be launched in the first week of October in the country. Additionally, Fiat India has also started an online contest on its official website to promote this crossover.
As we earlier reported that Avventura crossover is slated to be launched in a total of 5 variants - three diesel and two petrol. The diesel trims would be Active, Dynamic and Emotion while the petrol trim would be deprived of Emotion grade. The TVC shows Gauhar Khan being stranded in thick traffic in a car with tag line - Boring Traffic Jam or Living Alive. Then, in the next frame, the Avventura crossover is revealed conquering every terrain like muddy, hilly and full of water with a quote, "It's time to #LiveAlive with Fiat Avventura".
The crossover would be having quite a high ground clearance in excess of 200mm along with 16-inch alloy wheels. There would be functional roof rail and a stylish mounted spare wheel at the rear to enhance the sportiness of this contemporary urban vehicle (CUV). Inside the cabin, there would be 60:40 double folding seats which adds further space. Fiat Avventura would be fitted with first-in-segment high terrain gauges. The petrol variants would be powered by a 1.4L, four-cylinder engine which would belt out a top power of 89bhp and peak torque of 115Nm. On the other hand, the diesel variants would in-house company's most trusted 1.3L Multi-jet engine which would generate a maximum power output of 92 bhp and peak torque performance of 209Nm.