Fiat is following quite a distinct yet exquisite promotional campaign for its upcoming Avventura crossover, as it is showcasing the vehicle at shopping malls in selected cities. Last weekend, it previewed the crossover in Delhi, Mumbai and Bangalore and the images of the production spec top-end and base variant can be seen here. Recently, the company also shot a TVC with Bollywood starlet Gauhar Khan which will be on air in a few days.
The base variant of Fiat Avventura would feature only power windows and manual Air-conditioner as standard convenience features. In addition, it would also lack several up-market and advanced features such as music system, steering mounted controls, and rear wiper. On the contrary, Fiat Avventura's every variant would flaunt 16-inch alloy wheels with 205/55 tyres as a standard feature. The petrol variants would house a 1.4-liter petrol motor which would be churning out 89bhp of power and 115Nm of torque. On the other hand, the top-of-the-range variant would be adorning automatic climate control, music system with steering mounted audio controls, rear wiper, etc. to name a few. Also, the dashboard will be comprised of quite soft-touch quality plastic.
Unofficial bookings of this crossover have already begun and it won't be long before Fiat makes a formal announcement of the same. It is expected to be launching around the first week of October, in an estimated price range of Rs. 6 - 8 Lakhs, Ex-Showroom. It would be challenging the likes of Volkswagen Cross Polo and Toyota Etios Cross.