Fiat India has announced a new brand campaign, “Crafted for Car Lovers” in the country. The underlying theme of the campaign is based on the insight that Fiat Cars are designed for the true auto enthusiasts. The TVC effectively portrays the brand promise of superior drive and strong build quality. It depicts the entire Fiat Product line up including the two brand new additions, the Abarth 595 Competizione and the Abarth Punto.
Speaking on this campaign, Kevin Flynn, President and Managing Director, FCA India said, “FIAT cars are for those auto enthusiasts and car lovers who rate superior driving experience and robust build quality above other parameters. Through this campaign we want to rekindle the trust in our loyal Indian FIAT fans. Our commitment towards the Indian market is massive. We are working aggressively and constantly innovating to provide the best of products and world class services to our customers. At FCA India we are also evaluating the market to introduce relevant products from FCA’s international stable.” For your information, FCA India is undertaking a 360 degree communication approach across mediums including print and television, hoardings, radio, digital, testimonial films etc. which will run for a span of 45 days.
Neville Shah, Group Creative Director, Ogilvy & Mather said “You speak to a true car lover you will notice that they really are not interested in the frills, that extra knob here and an extra sticker there. What really matters to them is the way the car grips the road when you throw her round a corner, the confident thud that you hear when you shut the door, the way the car will swallow potholes and smooth tarmac without hesitation. You will also notice that they feel that much more for their cars. And this is exactly what we also saw with the many Fiat owners. They understand cars and therefore they quickly get to the basics - the drivability, the build quality and most importantly that smile that refuses to leave their face after they have taken the car for a quick drive! Our new campaign salutes this car lover, this Fiat lover.”