In its endeavour to expand its independent foothold in India, Fiat has launched yet another, exclusive company dealership in South Mumbai and presented its 2014 line-up of models, viz. the new Fiat Linea, Fiat Avventura and Abarth 500. While, the new Linea was recently launched in Mumbai, the two other models are slated to maker their respective commercial debuts in the second half of 2014.
The new Fiat dealership in South Mumbai will be managed by Esskay Motors and is located at Motilal Oswal Tower in Prabhadevi, Mumbai. The showroom facility comprises of 8,500 sq.ft space, which is good to display three cars and a 1,800 sq.ft state of the art workshop for service and maintenance operations. The dealership was inaugurated by Mr Nagesh Basavanhalli, president and managing director of Fiat Chrysler Automobiles India Operations.
Speaking on this occasion, Mr Nagesh Basavanhalli, president and managing director of Fiat Chrysler Automobiles India Operations said, “The introduction of new products for the Indian market is in line with our long term strategy, which puts us in a good position to penetrate the market. FIAT India views Mumbai as a very strategic market and the inauguration of an exclusive dealership is in accordance with our strategy to capitalize on this potential. We are confident that our association with Esskay Motors will play a crucial role in identifying the customer base and enhancing customer experience in Mumbai. FIAT has brought these cars to the city for an exclusive viewing, on demand of its fans and customers here.”
Mr C. K. Parkash, chairman and managing director, Esskay Motors said, “FIAT cars are prominent all over India for their aesthetic design and their engineering superiority. We are extremely proud to become exclusive dealers of FIAT Chrysler Automobiles in Mumbai and with an experienced management team and well trained technicians we are confident of replicating world class dealership and after-sales experience to the car buyers here.”