Fiat Drive Cool service camp has started from today across the entire dealership network of the company across the nation. The service camp titled ‘Drive Cool Camp’ will concentrate mainly on the air-conditioning units of the cars. Along with the discounts, FCA India is offering benefits of up to Rs.35,000 and free insurance before 15 April, 2015, on new car sales. Dealerships will contact existing customers through SMS and e-mail to inform them about the Drive Cool camp.
Mr. Kevin Flynn, President and Managing Director, FIAT Chrysler Automobiles India Operations said, “The Drive Cool camp is a part of our extensive strategy to connect Fiat owners to the brand and also an effort to strengthen our relationship with our valuable customers. This camp is a step towards our efforts to enhance customer engagement. We are committed to provide world class products and services to our customers and 100% customer satisfaction remains our constant endeavour.” During the camp, Fiat will do a AC disinfectant treatment, free car check-up along with a free car top wash and free tyre checking along with offer from Goodyear.
The company is offering 10% discount on spare parts and labour (discount applicable only on mechanical repairs). Fiat is also offering a discount of Rs.638 on reverse parking sensors for the Linea and Punto. The company will also promote the camp through various social media channels. Fiat India had launched the pre-facelift Punto as the 'Punto Pure' at the 2016 Auto Expo, while showcasing the Linea 125s and the Urban Cross Concept. Fiat Linea 125s is the most powerful sedan mid-sized sedan in petrol guise with power output of 123bhp. It is expected to be launched by July 2016. On the other hand, Fiat Urban Cross concept is said to be launching around September this year with maximum power of 140bhp.