Fiat India has announced ‘Jeep 4x4 Month’ between April 4-30, 2018 in the country. This first-of-its-kind customer celebration for the Jeep brand in India commemorates the International Jeep 4x4 Day, which the company celebrates with its Jeep customers globally on the 4th day of April, which is the 4th month of the year. During this celebration period, new customers who are currently considering or have booked a 4x2 variant of Compass can upgrade to the Limited 4x4 variant by paying just Rs. 50,000 more. The Compass is nearing 20,000 domestic sales mark.
The Italian marque will also run Camp Jeep, a 4x4 driving as well as Jeep brand experience, for potential customers and enthusiasts in Mumbai, Pune and Hyderabad, this month. Commenting on the Jeep 4x4 Month, Mr. Kevin Flynn - President and Managing Director, FCA India said, “The Jeep® 4x4 Month is a special and unique opportunity for customers to book their Jeep Compass and enjoy the legendary capability, freedom and adventure which remains core to our brand. We have sold close to 20,000 Jeep Compass SUVs since market launch and it is humbling, yet exciting to witness the sheer pride and exuberance of Jeep Compass owners as they our product out of the ordinary and explore new horizons. It is our endeavour to take every opportunity to help them achieve their aspiration.”
Flynn added, “Our Dealer Partners are excited to take the Jeep® brand engagement with our existing Compass owners to the next level in the Jeep® 4x4 Month. They have clearly done a splendid job in the first quarter of this calendar year delivering over 6000 Compass SUVs to new Jeep customers.” Jeep Compass was launched in India on July 31, 2017 and the first vehicle rolled off the production line in Ranjangaon on June 1, 2017. The SUV is available in three premium trims in the range - Sport, Longitude and Limited, and is offered in 10 variants with 2.0L Turbo Diesel and 1.4L Turbo Petrol Multiair powertrain options, with 4x4 and 4x2 derivatives available in the line-up.