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Fiat launches Linea Classic to rival Swift Dzire and Honda Amaze

Snapshot: In a bid to revive its sales in the Indian market, Fiat India has been trying everything possible from opening independent dealerships across the nation to launch several new vehicles. Now in order to capitalize on the festive mood of the Indian buyers, the company has launched the Fiat Linea Classic in the growing entry level sedan segment. Fiat Linea classic is originally the Linea, but with lesser features, which has helped the company price it as competitive as a sub-4 metre compact sedan. Launched at a starting price of Rs 5.99 lakh (ex-showroom, New Delhi), the Linea Classic will compete against the likes of Maruti Suzuki Swift Dzire, Honda Amaze, Toyota Etios, Ford Fiesta Classic and other lower C-Segment Sedans in the country.

In a bid to revive its sales in the Indian market, Fiat India has been trying everything possible from opening independent dealerships across the nation to launch several new vehicles. Now in order to capitalize on the festive mood of the Indian buyers, the company has launched the Fiat Linea Classic in the growing entry level sedan segment. Fiat Linea classic is originally the Linea, but with lesser features, which has helped the company price it as competitive as a sub-4 metre compact sedan. Launched at a starting price of Rs 5.99 lakh (ex-showroom, New Delhi), the Linea Classic will compete against the likes of Maruti Suzuki Swift Dzire, Honda Amaze, Toyota Etios, Ford Fiesta Classic and other lower C-Segment Sedans in the country.

In terms of features, Fiat India has removed some of them like airbags, steering mounted controls and chrome touches, while climate control and alloys are only offered on the top of the line Classic+ diesel variant.

Speaking on the launch, Mr. Nagesh Basavanhalli, President and Managing Director-FIAT Chrysler Operations India said, "FIAT India has exciting plans for this festive season. To celebrate and share the festivities with our customers, we have launched the Linea Classic which will give them the luxuries of a sedan at the price range of a hatchback. India is an important market for us and this endeavor is an important step for FIAT in that direction. We are optimistic about our prospect for growth in the Indian car market, which is rapidly becoming one of the major markets in the world. With the launch of the Linea Classic, an expanding dealer network and upcoming marketing initiatives, we will be in a strong position to capitalize on this growth. This car will be an attractive offering for the customers at a very affordable price and we plan to reach the incumbent and prospective customers in all the cities through our 79 exclusive dealerships in the near future."

Fiat Linea Classic has been made available in three mentioned below variants at the following prices- 1.4L Petrol Classic- Rs. 5,99,000 1.3L Multijet Classic- Rs. 6,95,976 1.3L Multijet Classic+- Rs. 7,50,976 (Prices are ex-showroom, Delhi

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