Fiat Group Automobiles India (FGAIPL), a wholly-owned subsidiary of Fiat Chrysler Automobiles is planning to manufacture Chrysler models locally. The company hold plans to launch nine new models by end of 2016. Five will emerge under the Fiat brand, including the Abarth, by this year end. The rest are going to be Chrysler brands, including the Jeep Wrangler and Grand Cherokee. To check the market response to products, the models would initially be launched as completely built units (CBUs) and then will be localised.
“India is a strategic, long-term market and we are bullish on it. We are planning to launch nine new models by 2016, of which five will be launched by the end of 2014. The Chrysler models will cater to a more premium segment,” said Nagesh Basavanhalli, president and managing director, Fiat Chrysler Automobiles India.
The Italian maker is likely to follow a top-down approach when introducing the Chrysler brands, which will compete with the likes of Mercedes-Benz, Jaguar Land Rover and other top notch brands. Wrangler and the Grand Cherokee are expected to be introduced first, followed by mass market SUVs in the B and C vehicle segments.
Fiat is pushing hard in making sure the dealership presence is appropriate enough, to yield immediate returns. The company aims to end this year with 150 Fiat dealers, and add at least 50 more dealers every year.
Source : FE