Ford Motors India has slashed prices of their Classic sedan (previous generation Fiesta) by INR 70,000 to one lakh across variants. The Classic sedan now starts at INR 4.99 lakhs (ex-showroom, Delhi) for the base trim and ranges upto INR 7.60 Lakhs for top of the line variant.
Vinay Piparsania, executive director of marketing, sales and service at Ford India said, "The new strategy is in tune with the company's 'Go Further' global promise. We are committed to deliver on customer expectations by continuous improvements in the value proposition of our products. Ford India has repositioned the Classic starting at Rs 4.99 lakh by optimising efficiencies. The repositioning will make the Classic an even more compelling offer by further enhancing the ownership experience."
With a starting price of INR 4.99 Lakhs, the Classic will now compete with the sub-4 metre offerings in the country such as the market leader Maruti Suzuki Dzire and the recently arrived Honda Amaze.
Ford uses two powerplants on the Classic, the 1.4 Duratorq TDCi Diesel and the 1.6 Duratec petrol. The 1.6 litre Duratec petrol engine produces 101 bhp @ 6500 rpm of max power and a peak torque of 146 nm @ 3400 rpm. While the 1.4 diesel mill gives out 68 bhp @ 4000 rpm and 160 Nm @ 200 rpm of peak torque.
Except the phenomenal success of its sports utility vehicle EcoSport, the US car maker has found the going tough with the rest of the models. The sales of its hatchback Figo declined by 44% in 2013 to approximately 38,500 units. And the sales of Classic sedan witnessed hefty slump, with volumes declining 61% in 2013 to 5,900 units against 15,250 units in 2012.