The American automobile company, Ford has introduced a price cut of up to 4.5% on its car in order to pass on the GST benefit to the consumers. These changes were expected as several other automakers have already announced their revised pricing strategy after the implementation of GST.
The price reduction on Ford cars varies from state to state. For example, the price of Ford Figo has received a cut of Rs. 2,000 in Delhi, while in Mumbai, the price of the same car has been slashed down by Rs 28,000. Similarly, company’s flagship Ford Endeavour has got a reduction of Rs 1.5 lakh in Delhi, while in Mumbai the price has been brought down by Rs 3 lakh.
The price of the Ford Ecosport, which is expected to get a facelift somewhere around in Diwali this year, has been reduced by Rs.8000 in Delhi.
The whole event of GST tax structure did have a direct effect on the sales volume of the previous month. As the last year sales figure for the same month stood at 9,469 units which dropped by a 35.06%.and thus the last month sales figure stood at 6,149. The sales figures are expected to improve after the new pricing strategy, but the actual impact could only be assessed after a few months.