- Ford will continue to sell diesel cars despite high-costs involved in upgrading the engines.
- Ford diesel & petrol car prices likely to be increased by 8-10% post BS VI roll out.
- Ford India to bring petrol versions of all its vehicles to prevent a slump in sales.
Some of the popular diesel cars in India are set to bid adieu owing to the high costs involved in upgrading diesel engines to adhere to the upcoming BS VI norms. Ford India, on the contrary, plans to retain its diesel cars, reports in media suggest. Ford diesel cars will continue to be on sale post-April 1, 2020 deadline. According to sources in the know, Ford is in the process of upgrading its diesel engines to comply with the BS VI emission norms before it comes into force next year.
Ford will continue to offer its cars in both the fuel options and will be ready with its BS-VI compliant diesel engines before April 1, 2020, officials at Ford were quoted as saying. However, prices of Ford cars are expected to increase after the engines are upgraded to BS VI emission norms, the company claims. That said, the prices could go up by 8 to 10 per cent, across segments and will not be restricted to just diesel models. To prevent the slowing of sales, Ford India plans to bring petrol versions of all its models.
The company is contemplating ending its independent operations in India and is in talks with Mumbai based UV giant, Mahindra to form a joint venture (JV) with Ford holding 49% and Mahindra 51% of the stake. This JV would give Mahindra access to Ford India’s assets and it will be in charge of the development of new vehicles, EVs and SUVs, etc.
Mahindra & Mahindra and Ford are jointly developing a mid-sized SUV for the domestic market. An official announcement was recently made by the companies regarding the same. The all-new SUV will be built on a common Mahindra product platform and powertrain. Both Mahindra & Mahindra and Ford had formed a strategic alliance in 2017 and another agreement was made between the two for powertrain sharing and connected car solutions last year in October.