Ford EcoSport, the country's only sub-compact SUV, has achieved the 200,000 sales milestone in domestic wholesales and exports combined within two years of its introduction in India. Just so you know, the EcoSport registered a record 60,000 bookings within 30-days of its launch in 2013 in the country. Out of the total 200,000 units sold, more than 112,000 have been sold in India only.
“The EcoSport, since its launch, has been appreciated for its compelling value proposition and we would like to thank all our customers for their patronage,” said Anurag Mehrotra, executive director Marketing, Sales & Service at Ford India. “Ford EcoSport created the compact SUV segment and dominates the market owing to its unmatched value. The 200,000 sales milestone is yet another testament to the inherent strengths of our compact SUV that continues to set new benchmarks even in a challenging market.” For those asking, Ford EcoSport bagged more than 30 prestigious industry accolades within a year of its launch. Moreover, it also topped global automotive consulting firm J.D. Power’s Initial Quality Study (IQS) for 2014 in the SUV segment.
Ford India updated the Ecosport in February with the introduction of SYNC with Ford AppLink. This in-car technology enables users to control some of their favourite smartphone applications through simple voice-commands. From live cricket scores to finding nearest restaurants, Ford AppLink enables it through its compatible smartphone applications. The EcoSport is exported to South Africa, Taiwan, Australia and several European countries. The sub-compact SUV is manufactured at the company's Chennai plant.