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Ford EcoSport prices Revised Starting at Rs 6.68 lakh

Snapshot: Ford India has revised the prices of the EcoSport Compact SUV starting at Rs 6.68 lakh (Ex showroom, Delhi).

Ford India has revised the prices across the entire model range of EcoSport Compact SUV starting at Rs 6.68 lakh (Ex showroom, Delhi). Ford India announced a realignment of prices in order to enhance its value for money proposition. Being applicable with immediate effect, now the Ford EcoSport petrol variant price start from  Rs 668,800 (Ex-showroom Delhi), while the Diesel version will start from  Rs 728,800 (Ex-Showroom Delhi).

Due to declining car sales and fierce competition from rivals like the recently launched Maruti Suzuki Vitara Brezza and soon to arrive Honda BR-V, Ford wants to garner some sales by slashing the prices of the EcoSport. Earlier, the ford EcoSport petrol variant was tagged with price of Rs 7.22 lakh and the diesel variant at Rs 8.41 lakh.

Commenting on this, Mr Anurag Mehrotra, executive director Marketing, Sales and Service at Ford India said, “Ford EcoSport has always been recognised for its strong value proposition and this realignment further strengthens that proposition. With enhanced competitive edge across the entire Ford EcoSport petrol and diesel line-up, we are happy to extend the joy of owning India’s most loved compact SUV to many more customers and welcome them to the Ford family.”

Further, Mr Mehrotra added, “Ford EcoSport was the first to create a new compact SUV segment. With enhanced value for money proposition, we are extending its appeal across segments, including INR 6 Lakh – 8 Lakh price band which has been growing at 40% since 2013.”

Listed Below are the new Prices of Ford EcoSport (Ex-Showroom, Delhi):

Variants

Ambiente

Trend

Trend+

Titanium

Titanium +

 

1.5L Ti-VCT (Petrol)

668,800

740,900

NA

856,500

NA

 

1.5L Ti-VCT (Petrol) AT

NA

NA

NA

961,500

NA

 

1.0L EcoBoost (Petrol)

NA

NA

818,900

NA

945,000

 

1.5L TDCi (Diesel)

728,800

800,900

848,900

916,500

975,000

 

               

 

 

 

Mechanically, the Ford EcoSport is offered in three engine options – a 1.5-litre TDCi diesel, 1.5-litre Ti-VCT petrol and 1.0-litre EcoBoost petrol. The Diesel unit produces a 100 PS peak of power, where this engine claims to return an impressive 22.27 kmpl of fuel efficiency. The petrol engine is capable of delivering 112 PS of power with fuel efficiency of 15.85 kmpl. The engine is available with both five-speed manual and a six-speed dual-clutch PowerShift automatic transmission.

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