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Ford expands its footprint in India

Snapshot: Ford India opened around 45 new service and sales facilities across the country and plans to take the current tally of 304 such centres to 500

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American carmaker Ford augmented its sales and service network across India. The newly inaugurated facilities comprise of several 3S (Sales, Service and Spares), Sales Only, Service Only, Extended Sales and Service Outlets along with Quick Lane facilities. The facilities are built to new Brand @ Retail guidelines, to deliver a truly world class and positive purchase experience, especially for several first time buyers across tier 2-4 Indian markets.

“One of our key priorities is to make the Ford brand even more accessible to new customers across India. With a growing footprint of 304 sales and service facilities in 164 cities, we are making it convenient for customers to experience and enjoy our great brand,” said Nigel Harris, president, Ford India.

Ford India inaugurated several new outlets including facilities in Faridabad, Noida, Sriganaganagar and Jhansi in the Northern region; Shillong and  Dimapur in the East; Hosur, Kochi in the South; and Sanand, Raipur, Nashik, Chandrapur and Panvel in the Western region.

With the launch of ‘Happy Pocket Service’, Ford now offers ‘fixed’ pricing on scheduled service costs starting at INR 2,199. Performed with genuine Ford parts, tools and equipment by Ford-trained technician across state of the art service network, Ford ‘Happy Pocket Service’ is among the price leaders for scheduled service.

The company also inaugurated two new Quick Lane Service centres in Nashik and Kochi enhancing its sales and service quality. With a strong customer focus aimed at improving customer service experience, Quick Lane considerably reduces the waiting period during service requirements. Featuring extended operating hours on workdays and Saturdays it provides a faster turnaround time, increasing customer convenience and satisfaction.

Ford continues to offer several customer focused initiatives such as parts at sub assembly levels for repairs, pan-India Roadside Assistance, 90 minute Quick Service Bays, Mobile Service Vans, Vehicle report card and Quick Lane.

“By opening new dealerships and service facilities to offering affordable spares and innovative after-sales service initiatives like Happy Pocket service, we are committed to go further in enhancing the ownership experience and offer peace of mind and convenience to our customers in the region,” concluded Nigel Harris.

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